Our Story

Built by someone who understands your world.

15 years as a destination wedding photographer taught Brian Leahy what planners really need. Merit was his answer.

Modern luxury hotel suite
Hotel exterior entrance
Hotel atrium with industrial skylights
Brian Leahy, Merit founder

The Origin

Created for event planners,
by an event & travel expert.

Brian spent 15 years as a destination wedding photographer — traveling the world, building relationships with planners, and watching them work incredibly hard for their clients.

He watched wedding planner friends struggle with hotel room blocks year after year. No training, no support, no one to ask. They were doing the work that deserved a commission, but none of it was reaching them.

He built Merit to fill that gap: give every planner — from emerging talent to industry leader — the tools, support, and earnings they deserve.

Today Merit has members across the country and works with 4- and 5-star properties worldwide. Brian's deep roots in the event industry and large network of high-profile professionals make Merit the partner planners have always needed.

Your Team

Real humans. Not AI.

Brian Leahy, Founder & CEO of Merit

Brian Leahy

Founder & CEO

Brian obsesses over one thing: making Merit better for its members. Better systems, faster answers, easier workflows — if there’s a way to make your life simpler, he’s probably already building it. With 52 countries under his belt and a travel agency of his own, he’s not just managing room blocks from behind a desk — he’s out scouting properties, visiting hotels, and bringing back firsthand knowledge that directly benefits members.

Liz, Director of Operations at Merit

Liz

Director of Operations

Liz is Merit’s triage. She runs all Partial Management projects, leads new member onboarding, and is the first call when something complex comes up. If there’s a problem, Liz handles it — and she oversees the rest of the team to make sure nothing falls through the cracks. She comes from a deep hospitality background — destination tour companies and hotels — which means she speaks the language your hotels speak. (She also loves birding.)

Laura, Operations & Support at Merit

Laura

Operations & Support

Laura is in the weeds every single day — tracking pickup, monitoring attrition, chasing down commissions, and making sure every member gets paid. She’s pulling reports, fielding questions, and keeping the details airtight across every active block. If Merit’s promise is that nothing slips through the cracks, Laura is one of the reasons that’s true.

Adriana, Operations & Support at Merit

Adriana

Operations & Support

Adriana is in the weeds every single day — tracking pickup, monitoring attrition, chasing down commissions, and making sure every member gets paid. She’s pulling reports, fielding questions, and keeping the details airtight across every active block. If Merit’s promise is that nothing slips through the cracks, Adriana is one of the reasons that’s true.

What We Stand For

You’ve been doing this alone. You don’t have to anymore.

These aren’t just values on a wall. They’re commitments we make to every member, every day.

Transparency first

You always know what you're earning, what's pending, and what's been paid. No surprises, no fine print.

Real people, real support

You can reach Brian, Liz, Laura, or Adriana directly. We're not a chatbot. We answer.

Planners deserve more

You bring hotels serious business. You should be earning serious commissions. Merit exists to make that happen.

Free. Always.

There are no membership fees at any tier. Merit earns when you earn. Our incentives are perfectly aligned.

Meet the team. Then join them.

Membership is free. Your first block could earn you thousands. Let’s get to work.

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